Research & Strategy

Delve into the world of research and strategy where I analyze market trends, consumer behavior, and competition to develop innovative design solutions by developing research methodologies, conducting field studies, and synthesizing data into actionable strategies.

Project Summit

This project focused on research-led market growth strategies for Ajax, providing equipment design solutions and innovative conceptualization to create a unique niche in India's concreting equipment industry.

Project Fleet

This project aimed to identify key benefits valued by TBR customers to enhance believability and communicate Apollo Tyres' product value at the point of sale through field ethnography, observations, and user language analysis.

Project Pawsome

This project involved designing a reusable, playful packaging solution for Peterinary that aligns with the brand's pet-centered and tech-forward values, while emphasizing functionality, sustainability, and durability.

H&M 2.0: Beyond Fashion

Conducted primary and secondary brand research to identify problems and gaps in H&M and proposed brand collaborations and extensions as a part of the solution, while discussing further scope

Exploring Causal Loops

This project identified an unsustainable Teflon buying and production system in utensils and used causal loop diagrams to propose sustainable solutions.

System Study: Benarasi Gulabi Meenakari

This project involved a lifecycle assessment and system study of the Gulaabi Meenakari craft cluster in Benaras, utilizing sustainability principles, efficiency analysis, and SAP-LAP analysis to uplift the craft.

Counter Ticketing System Study

Conducted a primary survey to understand the problems faced by travellers in a counter ticket booking system, collected evidences and testimonials to support the same and brainstormed a few solutions

Trend Book: 2023-24

This project involved creating a 2023-24 trend forecast book by analyzing news articles, identifying micro and macro trends, and developing archetypes and trend maps.